DMA - Data & Marketing Association

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The Value of Customer Data Report 2025

Your essential guide to how customer data increases marketing effectiveness.
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The Data (Use and Access) Bill Becomes Law: A Landmark for UK Data Regulation

The UK’s data protection landscape has entered a new chapter. The Data (Use and Access) Bill has now received Royal Assent, becoming law and marking one of the most significant updates to the UK’s data protection framework since the introduction of GDPR. Read the UK Government announcement...
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Email Benchmarking Report 2025

Your essential guide to the key trends shaping email performance.
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Your Print Delivered. Now Let it Shine at the DMA Awards

The DMA Awards’ Mail and Unaddressed Print categories celebrate outstanding print campaigns, offering you the chance to showcase creativity, gain industry recognition, and inspire the wider sector. The Print Council share their advice on what sets a DMA Award-winning entry apart...
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Your Email Deserves a DMA Award: 5 Top Tips to Stand Out

The Email Counil share their advice on what sets a DMA Award-winning entry apart: a compelling submission is not about flashy design or inflated metrics, but about clarity, effectiveness and purposeful data-led storytelling...
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From Data to Doormat: Transforming Print Through Customer Insight

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...
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